BUILD YOUR BIG IDEA 

And do it with PURPOSE. Experiment relentlessly on your journey to launch a business, grow your side hustle, impact the community and more. We'll give you the tools to get the idea out of your head and into the world.

Program starts June 19.

 

OUR METHOD

 
 

MICRO-EXPERIMENTS

Our programs focus you on taking action first, seeing how the world responds, adjusting and taking another small step.

GROWTH MINDSET

We help you build resilience, be accountable to yourself and others, and stretch outside your comfort zones.

INSPIRING COMMUNITY

A supporting community of peers and mentors who want nothing more than to help you thrive in your new endeavor.

 
 
 
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PURPOSEFUL ENTREPRENEurSHIP IS MEANT FOR YOU IF...

 

You have that big idea (or a perfectly distilled gin in your kitchen) you believe is ready for the world

You don't know how to test your idea without spending lots of $$ (we'll teach you techniques to do it for free)

You would like to freelance, work for yourself and build a meaningful, purposeful lifestyle

What you'll learn

We teach the skills you need to survive and thrive in the journey to entrepreneurship. From learning what your "why" is and identifying your audience needs to prototyping your MVP, you'll learn how to build with PURPOSE and embrace the growth mindset while crystallizing your unique product proposition in a collaborative environment.

 

"Joining Your Project X is the best decision I made this year. By enrolling for Your Project X, you are getting all the tools you need to be an entrepreneur and a community of fellow members and access to worldly mentors, who are incredible. Jeff's authenticity, unwavering patience, and clarity helped me shed the many doubts and fears that plague newly minted entrepreneurs."

Kalpana, legal entrepreneur

 

purposeful entrepreneurship

Starting June 19 in NYC and meeting 10 Tuesdays thereafter.

 

CORE COMPONENTS

JOURNEY to entrepreneurship

Overcoming fears and leading with purpose is what separates wanna-preneurs from entrepreneurs. The personal journey focuses on: 

  • Fusing our authenticity and values into our business idea

  • Defining who we are at our best – and how we will build our venture around these superpowers

  • Getting comfortable putting imperfect products out into the world

Entrepreneurial Framework

We leverage entrepreneurial tools that keep us lean and moving forward quickly. We lead with a design thinking approach to our business ideas: 

  • Defining the problem we want to solve, rather then immediately focusing on the solutions

  • Developing numerous iterations of our concept and testing it (we call this MVP – minimal viable product)

  • Building an audience before we even have a product ready for market

 
 

THE OUTCOMES

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UPON GRADUATION YOU WILL have:

 
It ’s easy to be overwhelmed during the early stages of launching a company. The peer support and the network that we gained in the program are some of the greatest benefits that made launching my venture a smoother and quicker process.
— Jigesh, Founder, VJV Consulting
 
 

OUR MENTORS

More than twenty heavyweights in the arena of start-ups, entrepreneurship, marketing, and leadership helping you do your best work and build your Project X 

 

TOM CRITCHLOW

Startup Consultant & Growth Hacker

Tom built a digital agency, worked at Google Creative Lab and is a master of content marketing and SEO

 

caiti donovan

Director, Global Strategic Marketing at Spotify

Caiti is a marketing & business development executive with a passion for mentoring startups

ELSIE MAIO

Founder, SoulBranding Institute

An advisor to global executives, Elsie has a deep passion and expertise in coaching and developing women leaders

 

coss marte

Founder, ConBody

From drug kingpin to ex-con to social entrepreneur, Coss has built a prison-style bootcamp & fitness company

 
 

PROGRAM LEADERS


 

This program is led by Jeff Hittner – a serial social entrepreneur, educator and advisor.

Jeff is a partner to global organizations focused on entrepreneurship and youth development. He has built career discovery, leadership and startup programs around the globe.

Jeff founded IBM's Corporate Social Responsibility consulting practice globally. In 2011, he developed the curriculum for the first MBA in Sustainability on the East Coast, at Bard College, where he was the Leadership professor.

Jeff is father to a newborn son and was an elite gymnast for nearly 15 years.


PROGRAM DETAILS:

 
 

PROGRAM COST: $995

Early bird special (ends may 31st): $795

Here is what you'll get by becoming a Purposeful Entrepreneurship Fellow:

  • 10 weekly, 3-hour sessions with a large community of fellow entrepreneurs-in-training
  • 1 all-day sessions (our Saturday June 23rd Kickoff Day)

  • Engagement and support from more than 20 mentors
  • Weekly accountability sessions with peers and mentors
  • Up to 3 one-on-one support sessions with program leaders
  • And don’t forget all the outcomes you walk away with from the program!

dates

June 19, 2018 – September 11, 2018

HOURS

7 PM - 10 PM Every Tuesday

Except July 24 & 31

Location

Manhattan, NYC
 

 

GET ANSWERS

We love questions and are always happy to provide the answers. Here are some common questions people have before signing up:

I don’t have a business idea yet, or I have 2 or 3 ideas, is PURPOSEFUL ENTREPRENEURSHIP right for me?

If you don't yet have an idea but want to go from "wanna-preneur to entrepreneur," reach out to Jeff directly at start@yourprojectx.com. We can go through an idea generation process together. You won't be an ideal fit for the program until you have a single idea you want to focus on. Same holds true for those of you with multiple ideas. Successful participants have one idea they pursue. Also, consider our Purpose Accelerator if you are unsure about having an idea you want to pursue vs. working in a startup. 

How is PURPOSEFUL ENTREPRENEURSHIP different from an accelerator?

Accelerators assume you are fully “ready” to be an entrepreneur. PURPOSEFUL ENTREPRENEURSHIP is about getting you ready: preparing you mentally – shifting your mindset from thinker to doer, providing you a framework for prototyping your design, and surrounding you with a network of mentors and peers that hold you accountable to taking action every day.

What outcomes should I expect?

Change comes in different shapes and sizes for different people. Here are a few of the outcomes our program participants have already experienced:

  • Scott overcame internal obstacles and fears about what was holding him back and moved forward building the life and freelance career he wanted to lead

  • Winthrop learned how to create and test his MVP - minimal viable product - making huge strides in his ‘Project X’

  • Krystal got the support of a passionate community and a network of mentors, entrepreneurs and designers.

I’m going to miss a few sessions – is it worth it?

10 weeks of availability – in a city like New York – is often impossible. We ask that you commit to attending 80% of the sessions. We post notes from the session you miss on an internal site to keep up to speed, and your accountability groups stay connected throughout the week ensure you are progressing.

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