And do it with PURPOSE. Experiment relentlessly on your journey to launch a business, grow your side hustle, impact the community and more. We'll give you the tools to get the idea out of your head and into the world.

Applications are now closed. Sign up below to be the first to know when the Fall 2019 program opens.





Our programs focus you on taking action first, seeing how the world responds, adjusting and taking another small step.


We help you build resilience, be accountable to yourself and others, and stretch outside your comfort zones.


A supporting community of peers and mentors who want nothing more than to help you thrive in your new endeavor.

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You have that big idea (or a perfectly distilled gin in your kitchen) you believe is ready for the world

You don't know how to grow your side hustle without spending lots of $$ (we'll teach you techniques to do it for free)

You would like to freelance, work for yourself and build a meaningful, purposeful lifestyle

What you'll learn

We teach the skills you need to survive and thrive in the journey to entrepreneurship. From learning what your "why" is and identifying your audience needs to prototyping your MVP, you'll learn how to build with PURPOSE and embrace the growth mindset while crystallizing your unique product proposition in a collaborative environment.


"Joining Project X is the best decision I made this year. By enrolling for Project X, you are getting all the tools you need to be an entrepreneur and a community of fellow members and access to worldly mentors, who are incredible. Jeff's authenticity, unwavering patience, and clarity helped me shed the many doubts and fears that plague newly minted entrepreneurs."

Kalpana, legal entrepreneur


purposeful entrepreneurship

Starting this Fall in NYC and meeting 10 Tuesdays thereafter.



JOURNEY to entrepreneurship

Overcoming fears and leading with purpose is what separates wanna-preneurs from entrepreneurs. The personal journey focuses on: 

  • Fusing our authenticity and values into our business idea

  • Defining who we are at our best – and how we will build our venture around these superpowers

  • Getting comfortable putting imperfect products out into the world

Entrepreneurial Framework

We leverage entrepreneurial tools that keep us lean and moving forward quickly. We lead with a design thinking approach to our business ideas: 

  • Defining the problem we want to solve, rather then immediately focusing on the solutions

  • Developing numerous iterations of our concept and testing it (we call this MVP – minimal viable product)

  • Building an audience before we even have a product ready for market




It ’s easy to be overwhelmed during the early stages of launching a company. The peer support and the network that we gained in the program are some of the greatest benefits that made launching my venture a smoother and quicker process.
— Jigesh, Founder, VJV Consulting


More than twenty heavyweights in the arena of start-ups, entrepreneurship, marketing, and leadership helping you do your best work and build your Project X 



Startup Consultant & Growth Hacker

Tom built a digital agency, worked at Google Creative Lab and is a master of content marketing and SEO


caiti donovan

Director, Global Strategic Marketing at Spotify

Caiti is a marketing & business development executive with a passion for mentoring startups


Founder, SoulBranding Institute

An advisor to global executives, Elsie has a deep passion and expertise in coaching and developing women leaders


coss marte

Founder, ConBody

From drug kingpin to ex-con to social entrepreneur, Coss has built a prison-style bootcamp & fitness company




This program is led by Project X Co-Founder Jeff Hittner — a serial social entrepreneur, educator, and advisor.

Jeff is a partner to global organizations focused on entrepreneurship and youth development. He has built career discovery, leadership and startup programs around the globe.

Jeff founded IBM's Corporate Social Responsibility consulting practice globally. In 2011, he developed the curriculum for one of the first MBAs in Sustainability in the US at Bard College, where he was the Leadership professor.

Jeff is a father to a two-year-old son and was an elite gymnast for nearly 15 years. Read about his career journey to launching Project X.




Here is what you'll get by becoming a Purposeful Entrepreneurship Fellow:

  • 10 weekly, 3-hour sessions with a large community of fellow entrepreneurs-in-training

  • 1 all-day session (our Saturday Kickoff Day)

  • Engagement and support from more than 20 mentors

  • Weekly accountability sessions with peers and mentors

  • Up to 3 one-on-one support sessions with program leaders

  • And don’t forget all the outcomes you walk away with from the program!


Fall 2019, exact dates TBA


7 PM - 10 PM Every Tuesday


Manhattan, NYC



We love questions and are always happy to provide the answers. Here are some common questions people have before signing up:

I don’t have a business idea yet, or I have 2 or 3 ideas, is PURPOSEFUL ENTREPRENEURSHIP right for me?

If you don't yet have an idea but want to go from "wanna-preneur to entrepreneur," reach out to Jeff directly at We can go through an idea generation process together. You won't be an ideal fit for the program until you have a single idea you want to focus on. Same holds true for those of you with multiple ideas. Successful participants have one idea they pursue. Also, consider our Purpose Accelerator if you are unsure about having an idea you want to pursue vs. working in a startup. 

How is PURPOSEFUL ENTREPRENEURSHIP different from an accelerator?

Accelerators assume you are fully “ready” to be an entrepreneur. PURPOSEFUL ENTREPRENEURSHIP is about getting you ready: preparing you mentally – shifting your mindset from thinker to doer, providing you a framework for prototyping your design, and surrounding you with a network of mentors and peers that hold you accountable to taking action every day.

What outcomes should I expect?

Change comes in different shapes and sizes for different people. Here are a few of the outcomes our program participants have already experienced:

  • Scott overcame internal obstacles and fears about what was holding him back and moved forward building the life and freelance career he wanted to lead

  • Winthrop learned how to create and test his MVP - minimal viable product - making huge strides in his ‘Project X’

  • Krystal got the support of a passionate community and a network of mentors, entrepreneurs and designers.

I’m going to miss a few sessions – is it worth it?

10 weeks of availability – in a city like New York – is often impossible. We ask that you commit to attending 80% of the sessions. We post notes from the session you miss on an internal site to keep up to speed, and your accountability groups stay connected throughout the week ensure you are progressing.

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