Pay attention to the cracks because that’s where the light gets in.
— Leonard Cohen

How many stories do you know of friends “instantly” discovering why they’re put on this Earth?

During our Purpose Accelerator sessions, impatience often comes up as the biggest obstacle to making progress. Someone uncovers a purpose spark—what we describe as a clue or nibble in pursuit of a fulfilling direction—and they want to immediately leap into a new career plan and call it a day.

Purpose is a practice. True purpose does not come as inspiration or revelation. We act first, reflect later and purpose moments begin to appear everywhere. Our ‘Amazon Prime’, ‘Instagram like’, ‘always now’, instant culture gets in the way of a journey that was at one time, well, biblical in duration. Purpose is an ongoing journey to live life on our own terms (otherwise you’re living out other people’s ideas).

This is distinctly true in entrepreneurship. Far too many folks begin their entrepreneurial journey believing they can and should go from idea to fully-funded (or to previous full-time salary) in 3-6 months. But a venture that is purposeful takes time to cultivate.

Most of the early decisions you’ll make will be educated guesses, and many will be wrong. But when you move forward with clarity of intention, there will be nuggets of gold in each outcome. You’ll just need the patience to mine, cultivate and ultimately reap the rewards from these opportunities.

How do we address impatience in an entrepreneurial world that prefers to write only about unicorn ventures that reached a million customers in a year?

At Your Project X, it’s a 3 step process:

  1. We build Trojan mice, not Trojan horses. A Trojan mice is a micro-experiment, a pilot that is small and easily designed and executed rather than something so big that months of planning are required to get even your first bit of customer feedback.

  2. We create with the support of community. No one is immune to the fears that come with uncertainty and manifest as impatience. But with a community going through the same process, you’ll have the courage to stick to your vision longer.

  3. We build our resiliency with each step we take on this journey. The more experiments you can run, the more nuggets of information you'll gain. And remember: failure is valuable information too.

With this approach, we build for the long-term, not for instant gratification.